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About us

Amoln is a Swedish perfumery and personal care brand founded in Malmö, Sweden. Moln is the Swedish word for cloud. The mythological and natural mystery of clouds inspires our signature products in monochromatic blue. Ethically sourced, all Amoln personal care product lines combine our passions for fragrances, craftsmanship and intimate memories with raw materials of the highest quality and contemporary Scandinavian design. Amoln products are handcrafted by legendary artisans with a century-long history and know-how without cruelty to animals, human beings and our environment. 

Founded in 2019 by Jonas and Aice Bergholm. Amoln continuously takes handmade, highest-quality ingredients and a thoughtful approach to creating new additions to the niche perfumery and lifestyle world. 

Since 2022, Amoln has created the perfume and provided scented candles to the Swedish Royal Palaces. 


At Amoln, we believe scents possess a unique power to forge connections and communications between one’s memories, locations, and emotions. Perfumery, for us, is an art form that enriches people’s lifestyle and escapism.

Our essence is the craftsmanship in the sleek yet colorful Scandinavian aesthetics, crafted through the meticulous handmade processes by world’s best producers and European artisans. We conduct an ethical business with integrity towards social and environmental responsibilities. 

Amoln commits to sourcing only the highest quality materials, adopting a sustainable approach that prioritizes the well-being of animals, humans, and our environment, devoid of any cruelty. We take a slow but careful approach to every design and production process.

Advocating for a conscious consumption, we promote minimal waste and minimize carbon-footprints, while actively embracing sustainable practices. 

The world of Amoln

Amoln studio

Amoln Studio in Malmö, Sweden, oversees all processes, from scent creation and design brainstorming to handcrafted production. It houses an extensive archive of over a thousand high-quality raw materials and perfumes, with daily meticulous testing and hand-blending method. The careful perfumery process has taken more than a year to develop for each of Amoln’s complex fragrances. Our products adhere to sustainability track where each ingredient is hand-chosen and formulated to its highest possibility.

Monochromatic blue

The signature “Amoln Blue” color is created by our co-founders through a hand-mixing process, drawing inspiration from clouds and Scandinavian traditional architecture to capture the essence of tranquility and serenity.

Our monochromatic blue candles and hand-painted vessels are matching in their signature Amoln Blue shade. The melting wax appears refined blue when lit. Crafted with the French know-how, Amoln handmade candles burn clean and release powerful scent throw, both hot and cold.

Amoln logo

Designed by O Terawat of Hermès Masan & Masan fame, the signature logo embodies the stories of our co-founders, unwavering passion and artisanal spirits.            

Originated from a basic pencil sketch through long and dedicated thought-process, the logo’s cloud lining proclaims infinite possibilities that moln (cloud in Swedish) brings. The inner layer symbolizes Jonas and Aice Bergholm, our two founders who constantly brainstorm, explore and discuss to create each fragrances and design of Amoln products. This prevailing curiosity prompted O Terawat to compose two heads in the shape of clouds signifying their dreams, original aesthetic and vision of the brand. 

The celebrated candle makers

Amoln’s French candle makers’ legacy spans for four generations since 1904. The house inherits a distinct and century-old family know-how. It upholds the top-notch wax formulation secrets, traditions, and crafting techniques of master candle-makers—practices now absent in most establishments, upholding the esteemed ‘handmade’ tradition. 

Every wax used, whether mineral or vegetable-based, is of superior standards, and the wicks are made of pure cotton. Each material undergoes strict quality checks and is formulated specifically to harmonize with individual fragrances. Every unique blend is crafted to ensure that each scent resonates with authenticity and creativity.

The embossed logo

The logo is integrated into Amoln products using a specialized embossing technique. Crafting these details on different textures such as special tactile candle label, solid metal lid, matte paper or hand molded ceramic, demands a precise hand process for individual pieces of Amoln products. The intricate features are handworked by skilled craftsmen, maximising irreplicable artisanal expertise.